Mystery Shopping Industry Insight Quicklinks for Jun 5
Thought Leader Q&A: Lauren Freedman, President, The E-Tailing Group on Customer Service
eStara MultiChannel Musings
eStara: In a recent Mystery Shopping Study you looked at online customer service and said it’s “imperative that self service should not replace customer service to fully maximize the capabilities of the Web as a sales channel. …
Taking the Mystery out of Mystery Shopping
Bank Marketing News By Michaelene Minkus, MSM Consulting Group
Gathering valid data on how well your institution’s staff is performing is vital. … How do you collect this objective performance data? One of the best ways is through mystery shopping. You can then use this data to set a benchmark, assess your needs, and hold the entire staff accountable - from the manager to the receptionist to lenders. You will also uncover exactly …
Keeping Customers in the Loop: Ten Ideas to Help Employees Sell the Organization
American Chronicle by Kevin Billingsley, Perception Strategies
Do you know what kind of marketers your employees really are? What do your employees really know about your offerings and are they willing and able to deliver on that knowledge?
Walking the Thin Line Between Excellence and Mediocrity
Hotel & Motel Management Magazine by Doug Kennedy, Kennedy Training Network
They don’t relay on the opinions of one quarterly mystery shopper inspection report, nor brand-sponsored guest comments/surveys, nor any other single metric …
Mystery Shoppers Enhance Tradeshow Performance
American Chronicle by Susan Friedmann, The Tradeshow Coach
Lets face it. After youve spent weeks, even months, planning, preparing and practicing your exhibit routine, youre no longer objective. … Yet it is critical that our tradeshow performance be excellent. … This is where the mystery shopper comes in. By stopping by your exhibit and doing a little covert surveillance, the mystery shopper can provide you with a …
Top Performing Sites - Online Customer Service Excellence
the e-tailing group
The e-tailing group’s 9th Annual Mystery Shopping Study is complete and we are once again pleased to recognize the merchants that excelled at online customer service.
